Public Relations (PR) Manager career guide
Public relations managers protect and promote the reputation of organisations through media relations, campaigns and strategic communications.
Career guide reviewed by Certyz · October 2026
Entry routes vary by employer and role. Compare the options below before deciding what to research next.
What does a Public Relations (PR) Manager do?
Public relations managers protect and promote the reputation of organisations through media relations, campaigns and strategic communications.
- Office
- Hybrid working
- Client meetings
- Media events
- PR agencies
- Government
- Large businesses
- Charities
- Media organisations
How to become a Public Relations (PR) Manager
PR managers commonly develop experience in communications, journalism or marketing before leading public relations strategies.
Degree or Degree Apprenticeship in Public Relations, Communications, Marketing or Journalism.
- University
- Degree apprenticeship
Skills and progression for Public Relations (PR) Manager
- Communication
- Writing
- Media relations
- Strategic thinking
- Organisation
- Senior PR Manager
- Head of Communications
- Communications Director
- Corporate Affairs Director
- Chief Communications Officer
Check current entry requirements before deciding
This Certyz guide is a starting point. Qualifications, registration rules and apprenticeship availability can change. Confirm the latest requirements with employers, course providers, relevant professional bodies and official careers guidance.
What could the outlook mean for you?
Career opportunities can look different depending on where you live, your preferred route and the subjects and activities you enjoy. Your report brings those factors together rather than giving you a generic answer.
- Regional vacancy and salary intelligence
- Your personal career-match reasoning
- Opportunity strength and market direction
- Alternative careers worth considering