Social Media Manager career guide
Social media managers develop and manage social media strategies, create engaging content and analyse campaign performance across digital platforms.
Career guide reviewed by Certyz · October 2026
Entry routes vary by employer and role. Compare the options below before deciding what to research next.
What does a Social Media Manager do?
Social media managers develop and manage social media strategies, create engaging content and analyse campaign performance across digital platforms.
- Office
- Hybrid working
- Remote working
- Content studios
- Marketing agencies
- Brands
- Technology companies
- Retail businesses
- Self-employment
How to become a Social Media Manager
Many social media managers build experience through digital marketing, content creation and communications roles.
Degree, Degree Apprenticeship or qualifications in Marketing, Media, Communications or Digital Marketing.
- Degree apprenticeship
- Apprenticeship
- College
- Direct employment or training
Skills and progression for Social Media Manager
- Social media strategy
- Content creation
- Analytics
- Communication
- Creativity
- Senior Social Media Manager
- Digital Marketing Manager
- Head of Digital
- Marketing Director
- Chief Marketing Officer
Check current entry requirements before deciding
This Certyz guide is a starting point. Qualifications, registration rules and apprenticeship availability can change. Confirm the latest requirements with employers, course providers, relevant professional bodies and official careers guidance.
What could the outlook mean for you?
Career opportunities can look different depending on where you live, your preferred route and the subjects and activities you enjoy. Your report brings those factors together rather than giving you a generic answer.
- Regional vacancy and salary intelligence
- Your personal career-match reasoning
- Opportunity strength and market direction
- Alternative careers worth considering