Digital Marketing Manager career guide
Digital Marketing Managers develop online marketing strategies across search, email, social media and websites to increase engagement and revenue.
Career guide reviewed by Certyz · October 2026
Entry routes vary by employer and role. Compare the options below before deciding what to research next.
What does a Digital Marketing Manager do?
Digital Marketing Managers develop online marketing strategies across search, email, social media and websites to increase engagement and revenue.
- Office
- Hybrid working
- Remote working
- Digital agencies
- Technology companies
- Retailers
- Consumer brands
- Professional services
How to become a Digital Marketing Manager
Digital marketing managers combine creativity with data analysis to optimise campaigns and customer journeys.
Degree or Degree Apprenticeship in Digital Marketing, Marketing or Business.
- Degree apprenticeship
- Apprenticeship
- University
- Direct employment or training
Skills and progression for Digital Marketing Manager
- Digital marketing
- Analytics
- Communication
- Creativity
- Project management
- Senior Digital Marketing Manager
- Head of Digital
- Marketing Director
- Chief Marketing Officer
- Managing Director
Check current entry requirements before deciding
This Certyz guide is a starting point. Qualifications, registration rules and apprenticeship availability can change. Confirm the latest requirements with employers, course providers, relevant professional bodies and official careers guidance.
What could the outlook mean for you?
Career opportunities can look different depending on where you live, your preferred route and the subjects and activities you enjoy. Your report brings those factors together rather than giving you a generic answer.
- Regional vacancy and salary intelligence
- Your personal career-match reasoning
- Opportunity strength and market direction
- Alternative careers worth considering