Sales Manager career guide
Sales managers lead sales teams, develop customer relationships and deliver revenue growth by identifying business opportunities.
Career guide reviewed by Certyz · October 2026
Entry routes vary by employer and role. Compare the options below before deciding what to research next.
What does a Sales Manager do?
Sales managers lead sales teams, develop customer relationships and deliver revenue growth by identifying business opportunities.
- Office
- Client premises
- Remote working
- Business travel
- Manufacturers
- Technology companies
- Retail businesses
- Financial organisations
- Wholesalers
How to become a Sales Manager
Many sales managers progress through successful sales careers supported by employer training and professional development.
Business, Sales or Marketing qualification or significant commercial experience.
Skills and progression for Sales Manager
- Negotiation
- Communication
- Leadership
- Commercial awareness
- Relationship building
- Regional Sales Manager
- National Sales Manager
- Commercial Director
- Managing Director
- Business Owner
Check current entry requirements before deciding
This Certyz guide is a starting point. Qualifications, registration rules and apprenticeship availability can change. Confirm the latest requirements with employers, course providers, relevant professional bodies and official careers guidance.
What could the outlook mean for you?
Career opportunities can look different depending on where you live, your preferred route and the subjects and activities you enjoy. Your report brings those factors together rather than giving you a generic answer.
- Regional vacancy and salary intelligence
- Your personal career-match reasoning
- Opportunity strength and market direction
- Alternative careers worth considering