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Report guide

How to read your career report

Your report is a starting point for exploration, not a decision about your future. Use it to compare personal fit, current opportunity and the routes that could help you move forward.

The most important distinction

Your two main scores answer different questions

About you

Personal Match

This reflects how closely a career aligns with the interests, subjects, preferred activities and confidence you shared in the assessment.

Remember: A higher score means stronger alignment with your answers. It does not guarantee that you will enjoy the career, and a lower score does not rule it out.

About the market

Opportunity

This reflects current labour-market conditions, using available evidence such as advertised vacancies, salary, recent market direction and graduate supply.

Remember: It is not your chance of getting a job. Market conditions change, and a lower score may still represent a worthwhile career for the right person.

Use both scores together

A strong Personal Match with a weaker Opportunity score may still be worth pursuing with careful planning. A strong Opportunity score with a weaker Personal Match is worth investigating, but it should not outweigh what motivates you.

Labour-market evidence

What drives the Opportunity score?

Current demand

The volume of advertised vacancies for the career in your selected region.

Salary outlook

The salaries currently being advertised for that occupation.

Market direction

Whether advertised vacancies appear to be rising, stable or falling across the available snapshots.

Graduate market

An indicative comparison between regional vacancy demand and UK-wide graduate supply for the related career group.

Vacancy demand is regional, while graduate supply is UK-wide. The comparison is an indicative signal—not a literal vacancy-to-applicant ratio.

Evidence labels

“Live market” and “Indicative” describe the data—not you

Live market data

Career-specific vacancy data is available for your selected region, so the Opportunity score can use current demand and salary evidence.

Indicative

There is not yet enough matching regional data for that career. The score is still useful for exploration, but it relies on broader career intelligence rather than a complete live market picture.

A simple way through the report

Read it in five steps

1

Start with your strongest matches

Compare Personal Match and Opportunity together. Look for careers that interest you, not simply the row with the highest number.

2

Open the career intelligence

Read what the role involves, the qualifications and subjects that may help, the work environment and the skills employers value.

3

Check the evidence behind the score

Look at vacancies, salaries, market direction, graduate supply and the date of the latest data snapshot.

4

Compare possible routes

Consider university, apprenticeships, college and direct employment. The best route depends on the career and how you prefer to learn.

5

Choose one practical next step

Research entry requirements, speak to an adviser, attend an open day, find work experience or compare related careers.

Quick glossary

Terms you may see

Live market data
Current career-specific vacancy data is available for your selected region.
Indicative
There is not yet enough career-specific regional evidence, so the result uses broader career intelligence and should be treated as a guide.
Advertised vacancies
Job adverts found in the latest data snapshot. This is not every vacancy in the economy and may include similar job titles.
Graduate supply
UK-wide first-degree qualifications mapped to the wider career group. It is not the number of people applying for that exact role.
Career progression
An example of roles someone might move into over time. It is not a fixed ladder and careers can develop in different directions.
AI impact
An indication of how AI may change tasks and skills in the career, rather than a prediction that the whole occupation will disappear.
Your report is a conversation starter

Ready to discover your own career matches?

Complete the free assessment to receive personalised career matches, pathway suggestions and current labour-market information.

Take the free assessment

Market data is a snapshot and can change over time.

The report is advisory and does not make a decision for you.

Discuss important choices with people who know and support you.